McWhinney Rebrands As Realberry, Opens Real Estate Platform to Accredited Investors
Loveland-based developer McWhinney has rebranded as Realberry and launched a technology-enabled investment platform designed to connect accredited investors to real estate projects across the country. The shift could reshape how Northern Colorado projects are financed.
Realberry will initially offer accredited investors access to one deal: Red Hawk Crossings, a 60-unit build-to-rent community in Castle Rock, Colorado. The company plans to add more offerings on a regular basis through its online platform.
The rebrand carries particular significance for Northern Colorado. Realberry's anchor project is Centerra, a Loveland master-planned community that employs 8,600 workers across more than 150 companies.
Recent expansions show active buildout requiring substantial capital. Realberry and Landmark Homes announced a 32-acre land purchase to expand The Lakes neighborhood. Separately, the company sold approximately 26 acres in the Kinston neighborhood to Shea Homes for a Trilogy 55+ community.
The company is also developing industrial properties: a 164,000-square-foot flex space at Centerra and a 165-acre park in Johnstown. Realberry's ability to tap accredited investors could accelerate these expansions if the company chooses to offer them on the platform.
"For over three decades, our work has centered on unlocking possibility," said Chad McWhinney, Co-Founder and Chief Executive Officer of Realberry. "This next step honors where we began while expanding who we serve."
The timing aligns with a sizable investor base: roughly 13% of U.S. adults qualify as accredited investors, according to a June 2025 working paper by the SEC's Office of the Investor Advocate. The credit lending environment remains challenging, creating demand for diversified capital structures.
"We believe sponsors nationwide are rethinking how capital is sourced and deployed as macroeconomic pressures and evolving credit conditions are reshaping the real estate landscape," said Steve Drew, Chief Operating Officer. "With Realberry, we aim to be at the front of that market shift with a model that prioritizes the investor experience."
Realberry says its leadership and disciplined investment strategy remain unchanged as the new name rolls out across all projects.