Brighton Battery Startup Voniko Eyes Retail Push After Amazon Success

Brighton-based battery brand Voniko, now among Amazon's Top 4 sellers in the United States, is using CES 2026 in Las Vegas and new monthly Facebook device giveaways to launch the next phase of its rapid global expansion from a 2019 startup.

Voniko manufactures 6.5 billion batteries annually from fully automated factories in China and Vietnam. That scale raises questions about Voniko's local economic footprint in Brighton, where public records show no permit filings, expansion announcements, or business license activity tied to the company in recent years.

Founded in 2019, Voniko spent its early years absorbing losses while betting on quality over price. By 2023, repeat customers and word-of-mouth propelled the brand into Amazon's top tier.

"We could have gone cheap like everyone else," said Voniko CEO Edward. "But we believed that if we stayed true to making genuinely better batteries, customers would eventually notice the difference."

That strategy is now fueling a retail expansion. At CES 2026 in January, the company will showcase new packaging and an expanded product line at booth 30538 in South Hall 1. To expand beyond online sales, Voniko is actively seeking exclusive distribution partners to bring its products into physical stores across America and internationally—a significant departure from its online-dominant sales model.

According to Voniko, its alkaline batteries offer 40 percent longer lasting power than competitor brands, while its lithium batteries deliver 10 times the performance of alkaline alternatives.

"Our journey proves that doing things the right way pays off," CEO Edward added. "These giveaways are our way of saying thank you to the customers who believed in us when we were just starting out."

The company is headquartered at 36 S. 18th Ave. in Brighton and serves distributors and manufacturing partners in over 100 countries. Its manufacturing operations, however, remain based overseas in China and Vietnam.