Greeley Seeks Public Input to Rebrand Transit System as Routes Expand Regionally
The City of Greeley will host a public focus group September 25 to gather community feedback on rebranding Greeley-Evans Transit as the system prepares to expand routes and add new mobility hubs connecting Northern Colorado cities.
The session will take place at 12 p.m. in the University of Northern Colorado's University Center, Columbine Suite, located at 2101 10th Ave. Community members, students and commuters are encouraged to attend the meeting, which will help shape the transit system's new identity and future direction.
RSVPs are requested through the city's website at greeleyco.gov, with additional project details available at speakupgreeley.com/regional-transit-brand.
The rebranding effort comes as Greeley-Evans Transit prepares to launch new routes and mobility hubs that will improve connections between Greeley, Evans, Garden City and neighboring communities throughout the region. The system currently operates the Poudre Express, a commuter bus service linking Greeley, Windsor and Fort Collins through intergovernmental agreements.
"With these enhancements, it's the right time to refresh the look and feel of our transit system," said Hanna Feldmann, Transportation Planner. "We want the new brand to reflect community voices, make transit easier to navigate and build excitement for the future of mobility in Greeley."
The comprehensive rebrand will extend beyond a new name to include updated designs for route recognition, maps, bus stops and bus wraps. The city's mobility team is partnering with Studio Six, a creative agency specializing in transit branding and rider experience for regional transit systems.
Transit system rebranding projects in Colorado municipalities typically range from $50,000 to $400,000, depending on scope, according to state transportation planning documents. These initiatives are generally funded through city general fund allocations, often with supplemental support from state and federal grants when connected to service expansion projects.
Regional transit expansion across municipal boundaries requires intergovernmental agreements between participating cities and coordination through the North Front Range Metropolitan Planning Organization, which oversees transportation planning for Larimer and Weld Counties. Any routes involving state highways or federal funding must also receive approval from the Colorado Department of Transportation.
Greeley-Evans Transit serves the cities of Greeley and Evans as a municipal public transit agency operated by the City of Greeley's Department of Public Works. The system receives funding through a combination of city general funds, federal and state grants, farebox revenues and designated transportation funds.
The current expansion aligns with broader regional connectivity efforts in Northern Colorado, where communities are working to improve transit links between growing population centers. Fort Collins operates the FLEX regional bus service connecting to Loveland, Berthoud and Longmont, while various municipalities coordinate commuter routes to serve students and workers traveling between cities.